How much does this cost?+
Assessments are a fixed fee agreed before I start. Build work is quoted per phase against the roadmap, so you approve each phase separately rather than signing one large open-ended number. Ongoing campaign management is quoted separately, on a monthly basis. If your budget cannot support the work, I will tell you in the first conversation rather than after an invoice.
How long does an engagement take?+
An assessment typically runs two to four weeks. Build phases are scoped in increments of a few weeks each, with something usable at the end of every one. You are never waiting months to see whether it is working. Ongoing campaign management is the exception. It has no end date, and paid media needs a couple of months of data before the numbers say anything reliable.
Who actually does the work?+
I do. Realize Digital is one person: me, Kevin Krefting. The person you talk to in the first conversation is the person who writes the code, runs the campaigns, and hands it over at the end. For larger engagements I bring in specialists I have worked with and trust, but I scope the work, run it, and stay your single point of contact. You are never handed to someone you have not met. And because you own the code, infrastructure, and accounts from the first day, nothing your business depends on is trapped with me.
We are pretty small. Are we too small?+
Almost certainly not. Small businesses are the point. If your problem genuinely does not need outside help, I will say so. That answer costs you one conversation and saves you a great deal more.
Will we be locked into you afterward?+
No. You own the source code, the infrastructure, the documentation, and every account I touch, including ad accounts and analytics properties, which are created under your ownership rather than mine. I build on mainstream technology that any competent developer can pick up, and for any engagement that ends, handoff is a defined phase of the work rather than an afterthought.
What happens after the project ends?+
Your team runs it, with documentation and training to do that. If you would rather I stay involved for ongoing support or the next phase, that is a separate agreement you decide on when you have seen the work, never a condition of starting.
Do you manage ongoing advertising?+
Yes. It is the one thing I do on a continuing basis. Advertising cannot be handed off after four weeks and left to run itself, so campaign management is a month-to-month agreement, priced separately from any build work and cancellable without penalty. The ad accounts, analytics properties, and historical data are created in your name and stay yours. Everything else still ends in a handoff.
